Say hi to Sally at give her a shout on Instagram or follow her on X, formerly known as Twitter. Previously, she helped to shape BuzzFeed's early shopping and reviews coverage, which included introducing its popular "What's trending on Amazon?" series. Prior to joining Insider Inc., she was the lifestyle editor at Hearst's, where she wrote product reviews and gift guides, and developed the site's coverage of big deal days. She has over 10 years' experience covering product reviews and major deal holidays like Black Friday, Cyber Monday, and Amazon Prime Day. She has interviewed startup CEOs and brand founders, reported on the rebirth of a fashion company that narrowly escaped bankruptcy, written guides to wardrobe staples like the best loafers, developed testing methodology for hundreds of stories, and edited countless reviews, buying guides, deal articles, and gift guides. Sally started at Insider in 2018 as an editor and has since held the role of senior editor and deputy editor on Insider Reviews. Sally Kaplan is the Executive Editor for Insider Reviews, the product review wing of Insider's service journalism team. It's a place for pragmatists and hopefuls to shop. Well, that and the fact that you can feel good about supporting its mission to undo the damage we silly humans have done unto our planet. I think that's the feeling people who love Patagonia are after. When you invest in something you know will work well, it feels better than buying two of the lesser versions. Yes, you'll pay a high price for quality, but it's exactly that quality that makes Patagonia so worthwhile. I suddenly "got" what everyone was so obsessed with. Overall, this was the item that brought me into the fan club. The arms are slightly long, which probably has something to do with the fact that I'm only five feet tall with short limbs, but I don't mind being able to pull them over my hands if I get cold while walking around. I think it would have been too tight around the hips if I'd gone with the medium. I'm usually a medium, but I sized up on this sweater to a large to give myself a roomier fit - and I'm really glad I did. My partner (left) liked my sweater so much that I got them one as a gift - they wear it all the time. I was given the chance to try out a few items both in an effort to bring me to the Dark Side and an opportunity to spread the good word of Patagonia to our readers. When my coworkers (all loyalists, or at least fans) found out that I literally didn't own anything from the company, they were what the youth these days call "shook." And so began my induction into the Cult of Patagonia. Then I moved around the country a few times and started working at Business Insider. All that mattered was keeping the mosquitoes and love bugs from flying into my mouth while I searched for shark teeth in the creek. I never really had to consider the need for warm performance clothing, even when camping. Maybe it's because I grew up in Florida where my "outdoor gear" included flip flops, bathing suits, bug spray, and loose T-shirts that kept me cool in the scorching heat. If I'm being honest, I always thought it was just an expensive outdoor gear company. I used to not understand why Patagonia had such a cult following. Shop at Backcountry External link Arrow An arrow icon, indicating this redirects the user." Shop at Patagonia External link Arrow An arrow icon, indicating this redirects the user."
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